Peer-to-Peer (P2P) financing is yet another innovative form of financing that broadens the ability of entrepreneurs and small businesses to unlock capital from a pool of individual lenders in small amounts. P2P allows businesses to borrow and investors to lend capital through online platforms registered by the Securities Commission Malaysia. As of December 2019, there have been 8102 successful campaigns and RM632.38 million funds raised with 1866 successful issuers. Investors demographic are largely aged below 35 with 95 percent of the investment coming from the retail sector. Again only locally registered companies can raise funding through P2P platforms. The crowdfunding exercise is only considered successful if it reaches at least 80% of target and can only accept target mount raised. The interesting thing about P2P that is slightly different to ECP is that an issuer can be hosted concurrently for different purposes on multiple P2P platforms. However, the issuer is required to disclose to the P2P operator its intention to seek funding from other P2P operators concurrently.