About the Programme

The Elevate Programme 2.0 is a 4-month executive leadership programme designed to prepare small and medium enterprises (SMEs) and mid-tier companies (MTCs) for successful capital raising. Participants attend 10 full days of training, structured across 3 phases over four consecutive months.

What the Programme Entails



4 training days

Design Thinking

A two-day workshop designed to help participants tackle challenges by understanding and meeting the needs of customers. Through hands-on activities and real-life examples, attendees will learn practical techniques focused on customer-centricity and rapid iteration. The goal is to validate ideas quickly and affordably, fostering a culture of creativity and innovation.

Evaluate Funding Options

A one-day course offering guidance on different methods of raising capital, including Venture Capital, Private Equity, and Initial Public Offering (IPO). Participants will explore the advantages and disadvantages of each option to determine the best fit for their capital fundraising goals.

Pitch/Equity Story

In this module, participants will learn about the importance of an equity story, which highlights the unique features or selling points of a business to attract investors. The session will emphasise how the equity story plays a central role in marketing and pricing shares, presenting key details to potential investors.



2 training days


This one-day module helps companies adapt to the rapidly changing consumer market. As consumer preferences evolve, businesses need to stay agile and responsive to ensure their marketing strategies remain relevant and impactful. Participants will learn the latest trends and strategies in traditional and digital marketing, including measurement ROI from marketing spend.

ESG and Simplified ESG Disclosure Guide

A one-day course focusing on the significance of environment, social, and governance (ESG) principles in organisations. It emphasises the role of ethics and ethical values in governance frameworks. Participants will also learn about the Simplified ESG Disclosure Guide (SEDG) for SMEs in Supply Chain, published by Capital Markets Malaysia and the Securities Commission Malaysia, to kickstart their ESG disclosure journey.



4 training days

Finetune Business Plan and Equity Story

A one-day workshop highlighting the significance of a business plan and equity story in conveying a company’s vision, operations, and growth strategy to investors. Participants will learn to identify any weaknesses in their company’s approach and develop a practical roadmap to enhance their business expertise and appeal to potential investors.

Implementation Structure and Internal Controls

This one-day course provides participants with a deeper understanding of various financial models, including forecasting, Discounted Cash Flow (DCF), and Merger models. Participants will learn how to implement functions and internal controls to instill confidence in investors and ensure a smooth and successful fundraising process.

Pitch and Business Plan Review

This one-day session will offer participants an invaluable opportunity to refine their pitching skills and fine-tune their business plans. Led by industry experts, the event will delve into the intricacies of crafting compelling pitches and comprehensive business plans that resonate with investors and stakeholders.

Investors Roadshow/Demo Day

A one-day event where participants will have the opportunity to meet an experienced panel of investors, including investment bankers, venture capitalists, private equity investors, and equity crowdfunding platform operators.

Additional Benefits of the Programme

Coaching and Mentoring

Participants will be presented with various case studies as practical applications of the knowledge acquired during the programme. Engaging in hands-on learning activities will facilitate a deeper understanding and proficiency, fostering a more robust skillset among participants.

Investor and Entrepreneur

Engage in dynamic networking sessions where participants connect with entrepreneurs and investors from diverse industries. Expand your network, broaden your influence, and forge valuable connections outside your sector.

Big Pitch

Step onto the stage and showcase your company to a select group of investors and industry leaders from across the region. Network with high-profile entrepreneurs and seize the opportunity to highlight your business to potential backers and partners.

Who Should Attend

Mid-tier companies (MTCs) and small and medium enterprises (SMEs) looking to raise capital, re-engineer their business models, enhance their growth strategies and inculcate an innovation mindset.

Programme Details & Eligibility

Participation cost of RM 10,000 per company is fully sponsored by Capital Markets Malaysia for eligible Malaysian mid-tier companies (MTCs) and small and medium enterprises (SMEs)

Open to mid-tier companies (MTCs) and small and medium Enterprises (SMEs) with annual revenue of at least MYR 5 million (documentation must be provided).

Participation per cohort is limited to 15 companies.

  • Cohort 1 (May to August 2024)
  • Cohort 2 (September to December 2024)

An Initiative by

Strategic Partners

Lead Delivery Partner


About the Elevate Programme with Zalina Shamsudin, General Manager of CMM
Sinan Ismail, CEO of Digital Durian talks about his expectations with The Elevate Programme
Sam Barrett, Associate Partner, EY shares his involvement with the Elevate Programme